We use this data to improve the performance of our websites and services, as well as to carry out user experience and business-relevant analysis of our stores and applications.
We collect information about user navigation to offer relevant content about our products. To provide you with content that is tailored to your interests, we may use, for example, information about your purchases and interactions on the web. We may share this information and a customer identifier, such as an encrypted email address or device details, with third parties such as Facebook and Google. This serves to show you relevant advertisements on third-party websites and applications. We can also link this data across the different devices you use, as well as process data about ads (for example, if you click on an ad and then make a purchase). This is to measure the performance of the ads and enable their billing.
The data collected by these services is necessary for the technical performance of the website, to provide basic shopping functions, as well as for security and fraud prevention purposes. Always on.